Our client is the Industry leader that specializes in creating beautifully customized home organization systems — from closets and garages to home offices and pantries. With over 30 years of experience, our mission is to transform spaces into functional, inspiring environments that empower people to live more efficiently and joyfully. they’re growing their digital presence and seeking a passionate, strategic SEO Specialist to help us lead the future of search with smart, high-converting content.

About the Role They’re looking for a performance-driven SEO Strategist/Specialist to join our growing marketing team. This role will lead our organic search strategy with a strong emphasis on Answer Engine Optimization (AEO) — optimizing content for voice search, AI search engines (like Google SGE and Perplexity), and featured snippets. As part of a creative and fast-paced environment, you’ll work closely with content, design, paid media, and development teams to grow visibility, traffic, and qualified leads across key service areas.

Key Responsibilities Develop and implement a comprehensive SEO and AEO strategy to increase organic traffic and brand authority Optimize pages for Google SGE, featured snippets, voice search, and AI-powered tools Create and manage a keyword strategy that aligns with user intent, buyer journey stages, and business priorities Perform ongoing content audits and identify opportunities for schema markup, FAQs, how-to content, and zero-click rankings Collaborate with writers to produce answer-first, engaging, and optimized content for all funnels Monitor search engine trends and core updates — adjusting strategy accordingly Manage and analyze performance via GA4, GSC, Ahrefs/SEMrush, and Surfer or equivalent tools Provide clear monthly reporting with actionable insights

Required Skill 3–5+ years of proven experience in SEO, with a strong portfolio of ranking and traffic results Solid understanding of AEO, E-E-A-T, and structured data (FAQ, HowTo, Review, Product schema, etc.) Experience optimizing for featured snippets and SGE-like AI environments Proficiency with SEO and analytics tools (e.g., Ahrefs, SEMrush, Surfer SEO, Screaming Frog, GA4, GSC) Strong communication and collaboration skills Ability to manage multiple projects and pivot with agility Bonus: Experience with home improvement, home organizing, or lifestyle brands The Offer Competitive salary ($85K–$110K DOE) Health, dental, and vision benefits Paid time off + holidays Creative freedom and collaboration across departments A mission-driven team that values strategy, storytelling, and performance equally Motion recruitment Partners

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